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Coffee Beanery, The
The cornerstone and foundation of the business is the exceptional quality of its own hand-roasted coffee, which is also flavored and packaged at the corporate warehouse in Michigan. Stores may offer indoor/outdoor seating, lite-fair breakfast and lunch items as well as wi-fi. Our customers enjoy the best coffee and assorted products available from a network of over 100 locations in the USA.
Franchisor Background
Year Established:
1976
Franchising Since:
1985
Operating Units:
Franchised Units:
146
98.6%
Company-Owned Units:
2
1.4%
______
_____
Total Operating Units:
148
100%
Geographic Distribution:
U.S.:
87
83.7%
In 23 States
Canada:
0
0%
In 0 Canadian Provinces
International:
17
16.3%
In 2 Foreign Countries
______
_____
Total:
104
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Michigan
24
2. New Jersey
10
3. New York
7
Registered in Following Registration States:
California, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Rhode Island, Virginia, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$500K
Cash Investment:
$150K
Total Investment:
$339-502K
Average Total Investment:
$421K
Fees:
Initial Franchise Fee:
$27.5K
Average Franchise Fee:
$28K
On-Going Royalty:
6%
Average Royalty:
6%
Advertising Fee:
2%
Average Number of Employees:
2-3 Full-time, 10-15 Part-time
Space Needs (in square footage):
100-1,500
Preferred Sites:
Free-standing Building, Strip Center, Regional Mall
Other Sites:
Airports, Universities
Encourage Conversions?
Yes
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
40
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
No
Regional Advertising:
No
Local Advertising:
Yes
Marketing Materials:
Brochures, Coupons/rebates, Direct Mailers, Promotional Items, Trade Show Exhibits
Additional Services:
Grand Opening, In-house Marketing, Marketing Research, Newsletter, Press Releases
