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Discovery Map International
 

Discovery Map International is a business-to-business map and guide publishing business that caters to the multi-billion dollar travel and tourism industry. With home-based offices, our franchise owners provide cost-effective advertising solutions that help local business owners boost their sales via Discovery Map's beautiful hand-illustrated maps and in-room hotel guest directories.

Franchisor Background

Year Established:

  1987

Franchising Since:

  1999

Operating Units:

Franchised Units:31 67.4%  
Company-Owned Units:15 32.6%  
 ______ _____  
Total Operating Units:46 100%  
 

Geographic Distribution:

U.S.:46 100% In 12 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:46 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Arizona4
2. Florida3
3. Montana5

Registered in Following Registration States:

  

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$60K
Total Investment:$53-83K
Average Total Investment:$68K
 

Fees:

Initial Franchise Fee:$25-40K
Average Franchise Fee:$0K
On-Going Royalty:NR
Average Royalty:0%
Advertising Fee:2% of product cost

Average Number of Employees:

   13 Full-time, 0 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

  

Other Sites:

  

Encourage Conversions?

   Not Applicable

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Not a Member
Size of Corporate Staff:13
Site Selection Assistance?Not Applicable
Lease Negotiation Assistance?Not Applicable
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:No
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:None Specified
Other Marketing Support:Field Training
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Not Applicable
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Franchise Owner's HomeVaries
2. La Conner WA5-8 Days
3. Field TrainingVaries
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:3
Specific Industry Experience:4
Formal Education:3
Psychological Profile:3
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:0
Hispanic:0
Native American:0
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   NR
U.S.:Yes, All United States except WA, RI, ND
Canada:No
Overseas:No
 
 
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