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ERA Franchise Systems
 

A network of approximately 2,600 offices and approximately 32,000 brokers and sales associates in the U. S. and 49 other countries and territories. As the innovator of the popular ERA® Sellers Security® Plan and the ERA® Answers Book, ERA Real Estate has been developing quality products and services to members and consumers alike since 1971.

Franchisor Background

Year Established:

  1971

Franchising Since:

  1972

Operating Units:

Franchised Units:6,588 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:6,588 100%  
 

Geographic Distribution:

U.S.:925 33.5% In 50 States
Canada:0 0% In 0 Canadian Provinces
International:1,837 66.5% In 50 Foreign Countries
 ______ _____  
Total:2,762 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California95
2. Florida100
3. New York64

Registered in Following Registration States:

   California, Hawaii, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:

Minimum Net Worth:$75K
Cash Investment:$Varies
Total Investment:$47-210K
Average Total Investment:$129K
 

Fees:

Initial Franchise Fee:$25K
Average Franchise Fee:$16K
On-Going Royalty:NR
Average Royalty:1%
Advertising Fee:2%

Average Number of Employees:

   Varies Full-time, 0 Part-time

Space Needs (in square footage):

   1,000

Preferred Sites:

   Free-standing Building, Storefront, Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:52
Site Selection Assistance?No
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Videos
Additional Services:Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Parsippany, NJ1 Week
2. On-Site2-3 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:5
Formal Education:4
Psychological Profile:4
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

  
U.S.:Yes, All U.S.
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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