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Little Gym, The
 

The Little Gym is the world’s leading children's motor-skill development franchise. Children ages 4 months to 12 years build confidence and develop an appreciation for a healthy active lifestyle through a gymnastics-based noncompetitive curriculum. Children progress at their own pace with the support of our caring and nurturing instructors. We now set the standard for high-quality children’s development programs and have been ranked #1 in Children’s Fitness by Entrepreneur magazine for the 4th straight year.

Franchisor Background

Year Established:

  1976

Franchising Since:

  1992

Operating Units:

Franchised Units:296 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:296 100%  
 

Geographic Distribution:

U.S.:249 80.6% In 35 States
Canada:13 4.2% In 5 Canadian Provinces
International:47 15.2% In 16 Foreign Countries
 ______ _____  
Total:309 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California24
2. New Jersey23
3. Texas28

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, Virginia, Washington, Wisconsin, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$150-200K
Cash Investment:$75-100K
Total Investment:$127.5-294K
Average Total Investment:$250K
 

Fees:

Initial Franchise Fee:$29.5-69.5K
Average Franchise Fee:$69K
On-Going Royalty:8%
Average Royalty:8%
Advertising Fee:1%

Average Number of Employees:

   2-3 Full-time, 4-8 Part-time

Space Needs (in square footage):

   2,450-3,800

Preferred Sites:

   Strip Center

Other Sites:

   Destination

Encourage Conversions?

   Not Applicable

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:Yes
Franchisee Association/Member:No
Size of Corporate Staff:32
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Direct Mailers, Emails, Promotional Items, Television Ads, Trade Show Exhibits
Additional Services:Grand Opening, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Not Applicable
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Not Applicable
 

Training:

1. Scottsdale, AZ14 Days
2. Various Locations7 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:1
Formal Education:3
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:10
Asian-American:9
Hispanic:10
Native American:5
Other:9
Specific Minority:Financing Referrals, Lease Negotiations, Mentoring

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 10 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   15
U.S.:Yes, All U.S.
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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