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Maid-Rite
 

Maid-Rite Sandwich Shoppes were founded in 1926 in Iowa. We are famous for our fresh ground beef loose meat sandwiches, seasoned to perfection and served on a warm bun. Our menu also includes Broaster Chicken, Blue Bunny Ice Cream, Godfather's Pizza, and Seattle's Best Coffee. We are an affordable franchise choice that provides franchisee assistance for a turn-key restaurant. We have a training school for franchisees to assist in learning all aspects of restaurant operations and customer service.

Franchisor Background

Year Established:

  1926

Franchising Since:

  1928

Operating Units:

Franchised Units:85 97.7%  
Company-Owned Units:2 2.3%  
 ______ _____  
Total Operating Units:87 100%  
 

Geographic Distribution:

U.S.:87 100% In 10 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:87 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Iowa39
2. Illinois17
3. Missouri10

Registered in Following Registration States:

  

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$50-100K
Total Investment:$125K-300K
Average Total Investment:$300K
 

Fees:

Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:4%
Average Royalty:4%
Advertising Fee:3%

Average Number of Employees:

   2 Full-time, 10 Part-time

Space Needs (in square footage):

   600-1,800 square feet

Preferred Sites:

  

Other Sites:

   Leased Retail End Cap Sites, Companion Stores and

Encourage Conversions?

   Not Applicable

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:40
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Owner1-2 Weeks
2. Manager1-4 Weeks
3. On-Site Opening Assistance1-3 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:3
Formal Education:3
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:Two 10 Additional Term Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   24
U.S.:Yes, Midwest & FL, CA, CO, NV, AZ, TX
Canada:No
Overseas:No
 
 
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