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Midas
Globally respected with over 2,500 franchised, licensed and company-owned Midas shops throughout the United States, Canada and the world. Ours is a premier brand name in world-class automotive services, offering repair and maintenance services, as well as tires and batteries. Consider the opportunity. A world-famous brand . . . with a 50-year record of success . . . and a commitment to long-term growth through customer service, customer value and customer relationships.
Franchisor Background
Year Established:
1956
Franchising Since:
1956
Operating Units:
Franchised Units:
2,456
96.3%
Company-Owned Units:
95
3.7%
______
_____
Total Operating Units:
2,551
100%
Geographic Distribution:
U.S.:
1,559
60.2%
In 50 States
Canada:
209
8.1%
In 9 Canadian Provinces
International:
823
31.8%
In 19 Foreign Countries
______
_____
Total:
2,591
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$250-300K
Cash Investment:
$75-100K
Total Investment:
$309-414K
Average Total Investment:
$361K
Fees:
Initial Franchise Fee:
$20K
Average Franchise Fee:
$20K
On-Going Royalty:
10%
Average Royalty:
10%
Advertising Fee:
Incl. Roy.
Average Number of Employees:
6 Full-time, 4 Part-time
Space Needs (in square footage):
4,000-5,000
Preferred Sites:
Free-standing Building
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
Yes
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
197
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
