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Established in 1970, Mr. Rooter is an all-franchised, full-service plumbing and drain cleaning company with approximately 300 franchises worldwide. Recognized by Entrepreneur magazine among its "Franchise 500" and Franchise Times Top 200, Mr. Rooter franchisees provide services to both residential and commercial customers. Mr. Rooter began franchising in 1974 and is part of The Dwyer Group family of companies, which also includes Rainbow International, Aire Serv, Mr. Electric, Mr. Appliance, and Glass Doctor.
Franchisor Background
Year Established:
1970
Franchising Since:
1974
Operating Units:
Franchised Units:
253
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
253
100%
Geographic Distribution:
U.S.:
241
66.8%
In 47 States
Canada:
19
5.3%
In 7 Canadian Provinces
International:
101
28%
In 9 Foreign Countries
______
_____
Total:
361
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. California
32
2. Ohio
15
3. Texas
18
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$100K
Cash Investment:
$40-79K
Total Investment:
$50-142K
Average Total Investment:
$96K
Fees:
Initial Franchise Fee:
$24K/100KPop
Average Franchise Fee:
$40K
On-Going Royalty:
4-7%
Average Royalty:
5%
Advertising Fee:
2%
Average Number of Employees:
Varies Full-time, 0 Part-time
Space Needs (in square footage):
Preferred Sites:
Free-standing Building, Home-based
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
Yes
Franchisee Association/Member:
No
Size of Corporate Staff:
25
Site Selection Assistance?
Not Applicable
Lease Negotiation Assistance?
Not Applicable
Financial Assistance?
Yes, Direct
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Radio Ads, Television Ads
Additional Services:
Grand Opening, In-house Marketing, Newsletter, Online Extranet, Press Releases
