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Once Upon a Child
 

ONCE UPON A CHILD stores sell and buy used and new children's clothing, toys, furniture, equipment and accessories. Customers have the opportunity to sell their used children's wear to a ONCE UPON A CHILD store when outgrown and to purchase quality used items at prices lower than new merchandise.

Franchisor Background

Year Established:

  1984

Franchising Since:

  1993

Operating Units:

Franchised Units:234 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:234 100%  
 

Geographic Distribution:

U.S.:227 90.4% In 37 States
Canada:24 9.6% In 5 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:251 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Indiana16
2. Ohio32
3. Ontario18

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$200K
Cash Investment:$51-79.2K
Total Investment:$193-273K
Average Total Investment:$233K
 

Fees:

Initial Franchise Fee:$20K
Average Franchise Fee:$20K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:

Average Number of Employees:

   3 Full-time, 2 Part-time

Space Needs (in square footage):

   2,500-3,000

Preferred Sites:

   Strip Center

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:97
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Minneapolis, MN4 Days
2. Minneapolis, MN5 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:4
Specific Industry Experience:2
Formal Education:2
Psychological Profile:1
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   15
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:No
 
 
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