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Popeyes Louisiana Kitchen was founded in 1972 in New Orleans and currently has close to 2,000 restaurants in 26 countries making it the world’s second largest chicken QSR chain based on number of restaurants. The taste and quality of our signature bone-in Bonafide™ Chicken is legendary. We believe that success is in the details, so we prepare our Bonafide™ Chicken fresh and marinate it for 12 hours in Louisiana seasonings, then hand-batter and cook it until it’s golden brown. Our unique and flavorful sides further set us apart from the competition driving guests to return again and again. We put the same care and attention to detail in our support and that’s why we’re one of the best franchising investment opportunities on the market today. Our primary objective at Popeyes is to make our franchisees successful, through growing and developing our system. Since 98% of all Popeyes restaurants are operated by independent franchisees, our success will be realized only if our franchisees are profitable first. In other words, we only succeed when you succeed.
Franchisor Background
Year Established: 1972
Franchising Since: 1973
Operating Units: |
| Franchised Units: | 1,906 | | 98.1% | | |
| Company-Owned Units: | 37 | | 1.9% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 1,943 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 1,576 | | 81.1% | | In 41 States |
| Canada: | 12 | | 0.6% | | In 2 Canadian Provinces |
| International: | 355 | | 18.3% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 1,943 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment: |
| Minimum Net Worth: | $500K |
| Cash Investment: | $250K |
| Total Investment: | $220K-1.2MM |
| Average Total Investment: | $710K |
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Fees: |
| Initial Franchise Fee: | $30K |
| Average Franchise Fee: | $30K |
| On-Going Royalty: | 5% |
| Average Royalty: | 5% |
| Advertising Fee: | 4% |
Average Number of Employees: 15-25 Full-time, 25 Part-time
Space Needs (in square footage): 2,200
Preferred Sites: Free-standing Building, Strip Center, Regional Mall
Other Sites: Airport, University
Encourage Conversions? Yes
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | Yes, Member |
| Size of Corporate Staff: | 0 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | Yes, Direct |
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Marketing Support: |
| Co-Op Advertising: | Yes |
| National Advertising: | Yes |
| Regional Advertising: | Yes |
| Local Advertising: | Yes |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Not Applicable |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Location Varies | 6 weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 4 |
| Specific Industry Experience: | 5 |
| Formal Education: | 3 |
| Psychological Profile: | N/A |
| Personal Interview(s): | 3 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. |
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Terms of Contract
| Term of Initial Contract: | 20 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | Yes, for 0 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 120
| U.S.: | Yes, All United States |
| Canada: | Yes, All Canada |
| Overseas: | Yes, All Countries |
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