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A Sweet Beginnings Wedding Consulting & Event Planners

Sweet Beginnings is a full-service wedding consulting and event-planning franchise that also offers full decor and chair-cover rental services for events ranging from small gatherings to extravagant galas. Sweet Beginnings' packages are individually tailored to each client's budget and style. In addition, Sweet Beginnings provides event planning for Christmas parties, grand openings, reunions, fashion shows, school events, birthday and anniversary parties, Bar/Bat Mitzvahs and other events.

Franchisor Background

Year Established:

1997

Franchising Since:

2004

IFA Member

CFA Member

Operating Units:
Franchised Units:	20	90.9%
Company-Owned Units:	2	9.1%
	______	_____
Total Operating Units:	22	100%

Geographic Distribution:
U.S.:	2	11.1%	In 2 States
Canada:	16	88.9%	In 3 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	18	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. British Columbia	8
2. Ontario	2
3. California	1

Registered in Following Registration States:

California, Florida, Oregon, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$35K
Cash Investment:	$25-35K
Total Investment:	$29-44K
Average Total Investment:	$35K

Fees:
Initial Franchise Fee:	$10-20K
Average Franchise Fee:	$15K
On-Going Royalty:	$300
Average Royalty:	0%
Advertising Fee:	$75

Average Number of Employees:

0 Full-time, 2 Part-time

Space Needs (in square footage):

Preferred Sites:

Other Sites:

Encourage Conversions?

Not Applicable

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	Yes
Franchisee Association/Member:	No
Size of Corporate Staff:	4
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Indirect

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	Ad Slicks, Brochures
Additional Services:	In-house Marketing
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable

Training:
1. Corporate Office	4-5 days
2. On-Site	3-4 days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	3
General Business Experience:	3
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	4

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 10 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, CA, FL, AZ, NV
Canada:	Yes, ALL
Overseas:	Yes, ALL

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Franchisor Background

Year Established:

Franchising Since:

IFA Member

CFA Member

Operating Units:

Geographic Distribution:

North America: