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Juice It Up!

JUICE IT UP! is a privately held corporation founded in California in 1995. JUICE IT UP! has successfully established itself as a leader in the juice and smoothie bar industry by providing great customer service and products. With over 90 locations and growing, JUICE IT UP! offers a unique and exciting franchise opportunity to entrepreneurially minded individuals. JUICE IT UP! is an approved SBA franchisor.

Franchisor Background

Year Established:

1995

Franchising Since:

1998

IFA Member

Operating Units:
Franchised Units:	101	97.1%
Company-Owned Units:	3	2.9%
	______	_____
Total Operating Units:	104	100%

Geographic Distribution:
U.S.:	104	100%	In 7 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	104	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. California	80
2. Arizona	5

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$50-75K
Total Investment:	$140-260K
Average Total Investment:	$200K

Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2%

Average Number of Employees:

1 Full-time, 8 Part-time

Space Needs (in square footage):

1,200

Preferred Sites:

Storefront, Strip Center, Regional Mall

Other Sites:

Encourage Conversions?

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	20
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Corporate Store	1-2 Weeks
2. Corporate Office	2 Days
3. Franchisee Store	1 Week

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A

Minority Representation

Units Owned by Minorities:
African-American:	7.3%
Asian-American:	39.2%
Hispanic:	N/A
Native American:	N/A
Other:	9.7% Middle East; 14.6% Indian
Specific Minority:	Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:	10/5/5 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 10 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	No
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: