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Martinizing Dry Cleaning
MARTINIZING is the most recognized brand name in dry cleaning. The # 1 Dry Cleaning Franchise: MARTINIZING has been ranked the # 1 dry cleaning franchise 19 out of the last 22 years by Entrepreneur Magazine.
Franchisor Background
Year Established: 1949Franchising Since: 1949
Operating Units: Franchised Units: 480 100% Company-Owned Units: 0 0% ______ _____ Total Operating Units: 480 100% Geographic Distribution: U.S.: 389 81% In 38 States Canada: 19 4% In 3 Canadian Provinces International: 72 15% In 0 Foreign Countries ______ _____ Total: 480 100% North America: States/Provinces with the largest number of operating units: Density Units 1. Michigan 92 2. California 67 3. Wisconsin 36
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia Financial Requirements
Investment: Minimum Net Worth: $250K Cash Investment: $125K Total Investment: $368-573.5K Average Total Investment: $470K Fees: Initial Franchise Fee: $35K Average Franchise Fee: $35K On-Going Royalty: 4% Average Royalty: 4% Advertising Fee: 0.5%
Average Number of Employees: 2 Full-time, 4 Part-timeSpace Needs (in square footage): 1,500-2,000Preferred Sites: Free-standing Building, Strip CenterOther Sites: Encourage Conversions? YesEarnings Claims Provided? YesListed in the SBA Registry? NoSupport and Training
International Franchise Association: No Canadian Franchise Association: No Franchisee Association/Member: Yes, Member Size of Corporate Staff: 16 Site Selection Assistance? Yes Lease Negotiation Assistance? Yes Financial Assistance? Yes, Direct Marketing Support: Co-Op Advertising: No National Advertising: No Regional Advertising: No Local Advertising: No Marketing Materials: None Specified Additional Services: None Specified Other Marketing Support: None Specified On-Going Support: Central Data Processing: Not Applicable Central Purchasing: Not Applicable Field Operation Evaluation: Included in Fees Field Training: Included in Fees Initial Store Opening: Included in Fees Inventory Control: Not Applicable Franchisee Newsletter: Included in Fees Regional or National Meetings: Included in Fees 800 Telephone Hotline: Included in Fees Training: 1. Classroom 1 Week 2. In-Store 2 Weeks
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): Financial Net Worth: 5 General Business Experience: 4 Specific Industry Experience: 1 Formal Education: 3 Psychological Profile: 1 Personal Interview(s): 5
Minority Representation
Units Owned by Minorities: African-American: N/A Asian-American: N/A Hispanic: N/A Native American: N/A Other: N/A Specific Minority: Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.
Terms of Contract
Term of Initial Contract: 20 Year(s) Term of Renewal Period: Year(s) Passive Ownership: Allowed, But Discouraged Area Development Agreements? Yes, for 1 Year(s) Sub-Franchising Contracts? Yes Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months: 25
U.S.: Yes, All United States Canada: Yes, All Except AB,ON Overseas: Yes, Europe, Far and Middle East
