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	Auntie Anne FASTSIGNS Wild Birds Unlimited

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Max & Erma's Restaurants

MAX & ERMA'S RESTAURANTS is famous for gourmet burgers, overstuffed sandwiches, homemade pasta dishes, chargrilled chicken specialties, super salads and taste-tempting munchies. Friendly service and a casual atmosphere make MAX & ERMA'S a fun, unique place to take friends and family. We work hard every day to help our guests enjoy their total dining experience so they can't wait to come back. And, we believe that experience starts with our food. We use only the freshest, highest-quality ingredients.

Franchisor Background

Year Established:

1972

Franchising Since:

1997

Operating Units:
Franchised Units:	25	23.6%
Company-Owned Units:	81	76.4%
	______	_____
Total Operating Units:	106	100%

Geographic Distribution:
U.S.:	106	100%	In 11 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	106	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Ohio	44
2. Michigan	13
3. Pennsylvania	11

Registered in Following Registration States:

California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:
Minimum Net Worth:	$3MM
Cash Investment:	$400-500K
Total Investment:	$800K-2.7MM
Average Total Investment:	$1750K

Fees:
Initial Franchise Fee:	$40K
Average Franchise Fee:	$40K
On-Going Royalty:	4%
Average Royalty:	4%
Advertising Fee:	2%

Average Number of Employees:

40 Full-time, 50 Part-time

Space Needs (in square footage):

5,500-6,250

Preferred Sites:

Free-standing Building, Regional Mall

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	75
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable

Training:
1. Manager Training	14 Weeks
2. Staff Training	2-6 Weeks
3. Opening Training	2-3 Week

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	3
General Business Experience:	4
Specific Industry Experience:	4
Formal Education:	2
Psychological Profile:	3
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	No
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: