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Mountain Comfort Furnishings

Franchises for the establishment and operation of a specialty furniture store which sells distinctive mountain life-style furnishings and specialty d�cor items. Group buying and marketing benefits. Low yearly license fee.

Franchisor Background

Year Established:

1984

Franchising Since:

1991

Operating Units:
Franchised Units:	5	83.3%
Company-Owned Units:	1	16.7%
	______	_____
Total Operating Units:	6	100%

Geographic Distribution:
U.S.:	6	100%	In 0 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	6	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Colorado	3
2. California	1
3. Oregon	1

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$150K
Cash Investment:	$Varies
Total Investment:	$190-410.8K
Average Total Investment:	$300K

Fees:
Initial Franchise Fee:	$22.5K
Average Franchise Fee:	$22K
On-Going Royalty:	$10K/Yr.
Average Royalty:	-1%
Advertising Fee:	0.5%/Mo.

Average Number of Employees:

3 Full-time, 2 Part-time

Space Needs (in square footage):

3,000-8,000

Preferred Sites:

Free-standing Building, Strip Center

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	4
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	At Additional Cost
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Frisco or Vail, CO	2+ Weeks
2. Franchise Location	6+ Days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	2
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	4

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, Rocky Mtn. States and NE
Canada:	No
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: