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Valpak Direct Marketing
- Val-Pak Direct Marketing Systems, Inc.
Largo, FL 33773
- (800) 237-6266 x 3200 / (727) 399-3091
- (727) 392-0049 (Fax)
- Mr. Todd Leiser, New Franchise Development Administrator
- [email protected]
Valpak Direct Marketing Systems, Inc. ("Valpak") is the largest cooperative direct mail envelope company in the US and is an indirect subsidiary of Atlanta-based Cox Enterprises, Inc. who was named by Advertising Age as the 5th largest media company in the U.S. Almost 200 franchises in the U.S. and Canada mail over 22 billion coupons to more than 500 million households annually.
Franchisor Background
Year Established: 1968
Franchising Since: 1988
Operating Units
| Franchised Units | 180 | 98.9% |
|---|---|---|
| Company-Owned Units | 2 | 1.1% |
| Total Operating Units | 182 | 100% |
Geographic Distribution
| USA | 174 | 95.6% | In 46 States |
|---|---|---|---|
| Canada | 8 | 4.4% | In 4 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 182 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| Florida | 27 |
| California | 17 |
| Virginia | 13 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 100 |
| Site Selection Assistance |
N/A |
| Lease Negotiation Assistance | N/A |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | Yes |
| Regional Advertising | No |
| Local Advertising | No |
| Marketing Materials | Ad Slicks, Brochures, Catalogs, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits |
| Additional Services: | Marketing Research, Newsletter, Online Extranet, Sales Strategies |
Ongoing Support
| Central Data Processing | Included |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | N/A |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Coupon University | 4 Days |
| New Owner- Largo, FL & in territory | 2 Weeks |
| Sales- Largo, FL | 2 Weeks |
Financial Requirements
Investment
| Minimum Net Worth | $150K |
|---|---|
| Cash Investment | $75-150K |
| Total Investment | $32.5-150K |
| Average Total Investment | $91K |
Fees
| Initial Franchise Fee | $15-75.5K |
|---|---|
| Average Franchise Fee | $45K |
| On-Going Royalty | 0% |
| Average Royalty | 0% |
| Advertising Fee | 0% |
Site Information and Requirements
| Average Number of Full-Time Employees | Varies |
|---|---|
| Average Number of Part-Time Employees | 0 |
| Space Needs (in square feet) | None |
| Preferred Site Types | Home-Based |
| Other Site Types Allowed | Office Based, Exec. Suite |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 3 |
|---|---|
| General Business Experience | 2 |
| Specific Industry Experience | 1 |
| Formal Education | 2 |
| Psychological Profile | 3 |
| Personal Interviews | 4 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | 5 |
| Passive Ownership? | Not Allowed |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 20 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | No |
