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Brightway Insurance
- Brightway Insurance, Inc.
Jacksonville, FL 32217
USA
- (855) 723-5348 / (904) 764-9554
- (904) 764-9517 (Fax)
- Mr. Matt Flagler, Franchise Development
- [email protected]
Brightway Insurance is a national property/casualty insurance retailer selling through a network of franchised independent agencies throughout the country.
The Brightway system features “centralized service.” Insurance store owners, or franchisees, focus on selling new policies while other needs, including Customer Service, are handled by the Home Office in Jacksonville, Fla. As a result, Brightway agents consistently outsell their independent agent counterparts 3-to-1*.
Brightway has been named:
• Forbes’ No. 1 Franchise to Buy in America
• A top franchise 3 years in a row by Entrepreneur magazine
• One of the fastest-growing private companies in America 9 consecutive years by Inc. 5000.
• Franchise Times’ Top 200+ Franchises 3 years in a row
• Franchise Business Review’s Top Franchises of 2017
• Florida Trend’s largest privately held companies in Florida 7 years in a row
• Jacksonville Business Journal’s Fastest Growing Companies in Northeast Florida 9 years in a row
Franchisor Background
Year Established: 2003
Franchising Since: 2008
Operating Units
| Franchised Units | 143 | 99.3% |
|---|---|---|
| Company-Owned Units | 1 | 0.7% |
| Total Operating Units | 144 | 100% |
Geographic Distribution
| USA | 144 | 100.0% | In 17 States |
|---|---|---|---|
| Canada | 0 | 0.0% | In 0 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 144 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| Florida | 106 |
| North Carolina | 3 |
| Texas | 2 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | No |
| Size of Corporate Staff | 240 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | No |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | No |
| Regional Advertising | No |
| Local Advertising | No |
| Marketing Materials | Ad Slicks, Brochures, Direct Mailers, Emails, Promotional Items, Site Signs |
| Additional Services: | In-House Marketing, Newsletter, Press Releases, Sales Strategies |
| Other Marketing Support | Marketing Plans, Cross-Sell Email Campaigns, Customer e-Newsletters, Design Services, and Public Relations Support, Social Media Support, Website Design and Maintenance, Presentations. |
Ongoing Support
| Central Data Processing | Included |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | N/A |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Jacksonville, FL | 8 days |
| In-office | 3 weeks |
Financial Requirements
Investment
| Minimum Net Worth | $250K |
|---|---|
| Cash Investment | $107.7-160.3K |
| Total Investment | $107.7-160.3K |
| Average Total Investment | $134K |
Fees
| Initial Franchise Fee | $50-$60K (10% discount for veterans) |
|---|---|
| Average Franchise Fee | $55K |
| On-Going Royalty | 15%-45% |
| Average Royalty | 30% |
| Advertising Fee | 0-3% |
Site Information and Requirements
| Average Number of Full-Time Employees | 3-5 |
|---|---|
| Average Number of Part-Time Employees | 0 |
| Space Needs (in square feet) | 1000 |
| Preferred Site Types | Storefront |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | No |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 5 |
|---|---|
| General Business Experience | 5 |
| Specific Industry Experience | 2 |
| Formal Education | 2 |
| Psychological Profile | 5 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 5 |
|---|---|
| Term of Renewal Period | 5 |
| Passive Ownership? | Allowed, but discouraged |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 30 |
|---|---|
| USA | Yes |
| Canada | No |
| Overseas | No |
