Coffee Beanery
- Coffee Beanery, Ltd., The
3429 Pierson Pl.
Flushing, MI 48433-24
-
(888) 728-2326
/
(810) 733-1020
- (810) 733-1536 (Fax)
The cornerstone and foundation of the business is the exceptional quality of its own hand-roasted coffee, which is also flavored and packaged at the corporate warehouse in Michigan. Stores may offer indoor/outdoor seating, lite-fair breakfast and lunch items as well as wi-fi. Our customers enjoy the best coffee and assorted products available from a network of over 100 locations in the USA.
Franchisor Background
Year Established: 1976
Franchising Since: 1985
Operating Units
| Franchised Units |
56 |
96.6% |
| Company-Owned Units |
2 |
3.4% |
| Total Operating Units |
58 |
100% |
Geographic Distribution
| USA |
58 |
78.4% |
In 16 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
16 |
21.6% |
In 6 Foreign Countries
|
| Total |
74 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Michigan |
19 |
| New Jersey |
7 |
| New York |
7 |
Registered in the following Registration States
California, Florida, Hawaii, Indiana, Michigan, New York, Virginia, Wisconsin
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
28 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
Yes, Indirect |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
No |
| Regional Advertising |
No |
| Local Advertising |
Yes |
| Marketing Materials |
Brochures, Coupons/Rebates, Direct Mailers, Promotional Items, Trade Show Exhibits
|
| Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Newsletter, Press Releases
|
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
| Corporate Office + Local Training Facility |
4 Weeks |
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Financial Requirements
Investment
| Minimum Net Worth |
$500K |
| Cash Investment |
$150K |
| Total Investment |
$101.3-545K |
| Average Total Investment |
$323K |
Fees
| Initial Franchise Fee |
$27.5K |
| Average Franchise Fee |
$28K |
| On-Going Royalty |
6% |
| Average Royalty |
6% |
| Advertising Fee |
2% |
Site Information and Requirements
| Average Number of Full-Time Employees |
2-3 |
| Average Number of Part-Time Employees |
10-15 |
| Space Needs (in square feet) |
100-1,500
|
| Preferred Site Types |
Free Standing Building, Strip Center, Regional Mall
|
| Other Site Types Allowed |
Airports, Universities |
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
No |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
5 |
| Specific Industry Experience |
4 |
| Formal Education |
3 |
| Psychological Profile |
4 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
5,10,15+ |
| Term of Renewal Period |
15 |
| Passive Ownership? |
Not Allowed |
Area Development
Agreements? |
Yes, for 2 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
12 |
| USA |
Yes, All United States |
| Canada |
No |
| Overseas |
Yes, Cyprus, Greece |
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