Genghis Grill–The Mongolian Stir Fry is a build your own bowl, fast casual, Asian stir-fry concept. The atmosphere is colorful, lively, and a lot of fun! The Genghis Grill system is successful because of its unique energy and its commitment to some of the highest operating standards in the industry. The advantages to owning a Genghis Grill franchise are as numerous as the combinations available in our restaurants. Genghis Grill provides assistance through every phase of the development process, from site selection and design to training and hosting your grand opening. Since the inception of this fun and interactive concept, Genghis Grill has carefully built an experienced team of franchise and restaurant professionals. Our staff brings a wealth of experience from a broad cross section of the franchised food service industry and we can help find solutions to any challenge along the way. Our concept, corporate culture, and operational systems have been thoughtfully developed to provide the necessary ingredients to successfully build your own franchise.
| Year | Franchised | Change | Company-Owned | Change | Total | Change |
|---|---|---|---|---|---|---|
| 2012 | 60 | 20.0% | 44 | 37.5% | 104 | 26.83% |
| 2011 | 50 | 51.52% | 32 | 28.0% | 82 | 41.38% |
| 2010 | 33 | -- | 25 | -- | 58 | -- |
The initial fee to purchase a Genghis Grill franchise is $35,000. Genghis grill provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| Item | Established Low Range | Established High Range |
|---|---|---|
| Franchise Fee | $35,000 | $35,000 |
| Leasehold Improvements | $150,000 | $450,000 |
| Furniture, Fixtures, and Signage | $100,000 | $200,000 |
| Training Costs | $6,000 | $10,000 |
| Computer Hardware and Software | $10,000 | $20,000 |
| Initial Inventory and Supplies | $15,000 | $30,000 |
| Professsional Services | $3,000 | $5,000 |
| Promotional Expenses | $5,000 | $15,000 |
| Insurance | $2,000 | $5,000 |
| Vehicle(s) | $600 | $3,500 |
| Additional Funds | $20,000 | $50,000 |
| Total Initial Investment | $346,600 | $823,500 |
Franchisees are required to pay ongoing royalty fees equal to 5% of net sales and advertising expenditures equal to 2.5% of net sales.
Franchisees will be enrolled in a three-week initial training program to take place at company headquarters in Dallas, TX. The program consist of both classroom instruction and on-the-job training at an affiliate-owned restaurant in Dallas. New franchisees will also receive up to 14 days of on-site assistance at your location. Genghis grill will continue to offer advice regarding the operation of the franchise, as well as administer the brand development fund and conduct periodic inspections when needed.
Genghis Grill does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, ongoing expenses, training and territory grants were taken from the company's 2013 FDD.