Decor&You;
900 Main St. S., Bldg. #2
Southbury, CT 06488-22
-
(800) 477-3326
/
(203) 405-2131
- (203) 264-5095 (Fax)
Decor&You; offers exciting opportunities in the growing $200 billion dollar home furnishings industry. We are primarily looking for managing partners to develop decorating firms staffed by teams of certified professional decorators who provide interior decorating services to clients. Our decorators have the advantage of our proven proprietary Styleprint™ Design System, quality vendor manufacturer partnerships, and C.I.D.I. certified Professional Education Programs. In addition, our state of the art computerized sampling and presentation system, window treatment design tools, and more save decorators' time.
Franchisor Background
Year Established: 1998
Franchising Since: 1998
Operating Units
| Franchised Units |
33 |
100.0% |
| Company-Owned Units |
0 |
0.0% |
| Total Operating Units |
33 |
100% |
Geographic Distribution
| USA |
34 |
100.0% |
In 29 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
34 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Colorado |
12 |
| New Jersey |
8 |
| Virginia |
2 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
No |
| Size of Corporate Staff |
5 |
Site Selection
Assistance |
No |
| Lease Negotiation Assistance |
No |
| Financial Assistance |
Yes, Indirect |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
No |
| Regional Advertising |
No |
| Local Advertising |
No |
| Marketing Materials |
Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Promotional Items, Radio Ads
|
| Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Online Extranet, Press Releases
|
| Other Marketing Support |
Email templates and newsletters, CRM tools, event kits, online style guide. |
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
N/A |
| Inventory Control |
N/A |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
| Home Office |
6 Weeks + |
| Southbury CT DPEC Center |
5 Days |
| Ongoing virtual conferences |
every 12-18 months |
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Financial Requirements
Investment
| Minimum Net Worth |
$100K |
| Cash Investment |
$50K |
| Total Investment |
$50K |
| Average Total Investment |
$50K |
Fees
| Initial Franchise Fee |
$25K |
| Average Franchise Fee |
$25K |
| On-Going Royalty |
10% |
| Average Royalty |
10% |
| Advertising Fee |
3% |
Site Information and Requirements
| Average Number of Full-Time Employees |
0 |
| Average Number of Part-Time Employees |
0 |
| Space Needs (in square feet) |
0
|
| Preferred Site Types |
N/A
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
4 |
| General Business Experience |
4 |
| Specific Industry Experience |
2 |
| Formal Education |
2 |
| Psychological Profile |
4 |
| Personal Interviews |
4 |
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Terms of Contract
| Term of Initial Contract |
10 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Allowed, but discouraged |
Area Development
Agreements? |
Yes, for 8 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
50 |
| USA |
Yes, All United States |
| Canada |
Yes |
| Overseas |
No |
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