Discovery Map
- Discover Map International, Inc.
5197 Main St. # 8, P. O. Box 726
Waitsfield, VT 05673
USA
-
(877) 820-7827
/
(802) 316-4060
- (360) 466-2710 (Fax)
Headquartered in the Green Mountains of Vermont Discovery Map International, Inc. (DMI) has been creating and publishing beautifully illustrated, hand-drawn alternative advertising maps for over 30 years. In 1993 we were predominantly a Northeastern operation, but due to increasing demand and success, DMI (at that time called Resort Maps) expanded its reach by developing a franchise model for individual ownership and distribution of its maps of resort towns, vacation destinations and cities all over the U.S. and beyond. Today, that network of franchises has grown to 129 Discovery Map maps in publication in the US, Puerto Rico and Canada, with several more in the process of being published. Nearly 20 million Discovery Map maps will be printed and distributed in 2015 and these figures continue to grow.
Franchisor Background
Year Established: 2005
Franchising Since: 2005
Operating Units
| Franchised Units |
130 |
98.5% |
| Company-Owned Units |
2 |
1.5% |
| Total Operating Units |
132 |
100% |
Geographic Distribution
| USA |
130 |
97.0% |
In 29 States
|
| Canada |
2 |
1.5% |
In 1 Provinces
|
| International |
2 |
1.5% |
In 4 Foreign Countries
|
| Total |
134 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Vermont |
12 |
| Massachusetts |
9 |
| Colorado |
6 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District of Columbia
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is not a member |
| Size of Corporate Staff |
10 |
Site Selection
Assistance |
N/A |
| Lease Negotiation Assistance |
N/A |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
No |
| National Advertising |
Yes |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
| Marketing Materials |
Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
|
| Other Marketing Support |
Field Training |
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
N/A |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
| Franchise Owner's Home |
Varies |
| Field Training |
Varies |
| Waitsfield, VT |
4 Days |
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Financial Requirements
Investment
| Minimum Net Worth |
$100K |
| Cash Investment |
$40K |
| Total Investment |
$35.3-45K |
| Average Total Investment |
$40K |
Fees
| Initial Franchise Fee |
$25K |
| Average Franchise Fee |
$25K |
| On-Going Royalty |
10% |
| Average Royalty |
N/A |
| Advertising Fee |
1% of revenue |
Site Information and Requirements
| Average Number of Full-Time Employees |
N/A |
| Average Number of Part-Time Employees |
N/A |
| Space Needs (in square feet) |
None
|
| Preferred Site Types |
N/A
|
| Encourages Conversions |
N/A |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
4 |
| General Business Experience |
3 |
| Specific Industry Experience |
3 |
| Formal Education |
3 |
| Psychological Profile |
3 |
| Personal Interviews |
4 |
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Terms of Contract
| Term of Initial Contract |
10 |
| Term of Renewal Period |
Two 5 year periods |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
Yes, for 0 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
N/A |
| USA |
Yes, All United States |
| Canada |
Yes, All Canada |
| Overseas |
Yes |
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