We Olive
- We Olive Franchising, LLC
484 Marquita Ave
Paso Robles, CA 93446
We Olive was born from passion; a passion for locally sourced, healthy, delicious, artisan extra virgin olive oil! When a guest walks through our doors, it is our goal to ignite the flame of culinary imagination within them; to instill the excitement and celebration of fresh, healthy foods made with ingredients from local artisans. It is our passion, our dedication, and the unique experience we provide that keeps guests coming back day after day. With our business model, franchisees can experience the best of both worlds- a retail component that drives revenue and fuels your target market, and a wine bar component that both attracts a wider audience and complements the retail experience. It is the combination of these two components that offers multiple steams of revenue, with sales driven through each other, to maximize profits month after month.
Franchisor Background
Year Established: 2003
Franchising Since: 2007
Operating Units
| Franchised Units |
12 |
85.7% |
| Company-Owned Units |
2 |
14.3% |
| Total Operating Units |
14 |
100% |
Geographic Distribution
| USA |
N/A |
N/A |
|
| Canada |
N/A |
N/A |
|
| International |
N/A |
N/A |
|
| Total |
0 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
Registered in the following Registration States
(not registered in any registration states)
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Support and Training
General Information
| IFA Member |
No |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
N/A |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
Yes, Direct |
Marketing Support
| Co-Op Advertising |
No |
| National Advertising |
No |
| Regional Advertising |
No |
| Local Advertising |
No |
Ongoing Support
| Central Data Processing |
Included |
| Central Purchasing |
Included |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
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Financial Requirements
Investment
| Minimum Net Worth |
N/A |
| Cash Investment |
N/A |
| Total Investment |
N/A |
| Average Total Investment |
N/A |
Fees
| Initial Franchise Fee |
N/A |
| Average Franchise Fee |
N/A |
| On-Going Royalty |
N/A |
| Average Royalty |
N/A |
| Advertising Fee |
N/A |
Site Information and Requirements
| Average Number of Full-Time Employees |
N/A |
| Average Number of Part-Time Employees |
N/A |
| Space Needs (in square feet) |
None
|
| Preferred Site Types |
N/A
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
No |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
N/A |
| General Business Experience |
N/A |
| Specific Industry Experience |
N/A |
| Formal Education |
N/A |
| Psychological Profile |
N/A |
| Personal Interviews |
N/A |
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Terms of Contract
| Term of Initial Contract |
N/A |
| Term of Renewal Period |
N/A |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
No
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
No |
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Expansion Plans
| Projected New Units Over Next 12 Months |
N/A |
| USA |
No |
| Canada |
No |
| Overseas |
No |
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