Perkins Restaurant & Bakery
- Perkins & Marie Callender's, Inc.
- PFR
6075 Poplar Ave., # 800
Memphis, TN 38119-47
-
(800) 877-7375
/
(901) 766-6400
- (901) 766-6482 (Fax)
Since 1958, Perkins Restaurant & Bakery has offered quality, tasty, affordable food for breakfast, lunch and dinner. Our brand heritage and ability to adapt to trends make Perkins a leader in the family dining segment. We are seeking experienced restaurants operators to meet our expansion goals in key markets across the country. We provide professional support services in training, design & construction, marketing, operations, quality assurance and R&D.;
Franchisor Background
Year Established: 1958
Franchising Since: 1965
Operating Units
| Franchised Units |
283 |
68.0% |
| Company-Owned Units |
133 |
32.0% |
| Total Operating Units |
416 |
100% |
Geographic Distribution
| USA |
400 |
96.2% |
In 33 States
|
| Canada |
16 |
3.8% |
In 5 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
416 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Minnesota |
74 |
| Pennsylvania |
52 |
| Florida |
44 |
Registered in the following Registration States
Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, South Dakota, Virginia, Washington, Wisconsin
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
No |
| Size of Corporate Staff |
25 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
No |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
| Marketing Materials |
Ad Slicks, Coupons/Rebates, Promotional Items, Radio Ads, Site Signs, Television Ads
|
| Additional Services: |
Grand Opening, In-House Marketing, Press Releases
|
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
N/A |
| Regional or National Meetings |
Yes, at additional cost |
| 800 Telephone Hotline |
Included |
Training
| Management Team Training at Various Locations |
Varies |
| New Product Roll Out Training in Franchisee's Loca |
Varies |
| University of Perkins at Various Location |
Varies |
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Financial Requirements
Investment
| Minimum Net Worth |
$1.5M |
| Cash Investment |
$500K |
| Total Investment |
$1.2-2.6M |
| Average Total Investment |
$1.9MM |
Fees
| Initial Franchise Fee |
$50K |
| Average Franchise Fee |
$50K |
| On-Going Royalty |
4% |
| Average Royalty |
4% |
| Advertising Fee |
3% |
Site Information and Requirements
| Average Number of Full-Time Employees |
6 |
| Average Number of Part-Time Employees |
64 |
| Space Needs (in square feet) |
5,000
|
| Preferred Site Types |
Free Standing Building, Strip Center
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
4 |
| Specific Industry Experience |
5 |
| Formal Education |
3 |
| Psychological Profile |
3 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
20 |
| Term of Renewal Period |
N/A |
| Passive Ownership? |
Not Allowed |
Area Development
Agreements? |
Yes, for 5 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
N/A |
| USA |
Yes, All United States except HI, OR, CA, NV, AK, NM, MA, ME, RI |
| Canada |
Yes, Provinces contiguous to US only |
| Overseas |
No |
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Request Information for Perkins Restaurant & Bakery
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