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Home > Franchise Directory > Baked Goods > Baking - General > Auntie Anne's Hand-Rolled Soft Pretzels

Auntie Anne's Hand-Rolled Soft Pretzels

  • Auntie Anne's, Inc.
48-50 W. Chestnut St., # 200
Lancaster, PA 17603
  • (717) 435-1479
  • (717) 442-1471 (Fax)

Auntie Anne's, Inc. is a franchise organization with a commitment to exceeding our customers' expectations. We've built our company on the quality of our products and strong support for our franchisees, nurturing relationships for the long-term growth of the franchise system. That approach continues to drive our growth. We provide our customers with pretzels, dips, and drinks which are mixed, twisted, and baked to a golden brown in full view of our customers. Each and every one of our pretzels comes with the Pretzel Perfect Guarantee - we guarantee you'll love your pretzel or we'll replace it with one that you do.

Franchisor Background

Year Established: 1988

Franchising Since: 1991

Operating Units

Franchised Units 1,062 98.4%
Company-Owned Units 17 1.6%
Total Operating Units 1,079 100%

Geographic Distribution

USA 1,079 71.8% In 48 States
Canada 0 0.0% In 0 Provinces
International 423 28.2% In 31 Foreign Countries
Total 1,502 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Pennsylvania 117
New York 74
California 68

Registered in the following Registration States

California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 150
Site Selection
Assistance 		Yes
Lease Negotiation Assistance Yes
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Lancaster, PA 3 Weeks
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Financial Requirements

Investment

Minimum Net Worth $400K
Cash Investment Varies
Total Investment $194.9-367.6K
Average Total Investment $281K

Fees

Initial Franchise Fee $30K
Average Franchise Fee $30K
On-Going Royalty 7%
Average Royalty 7%
Advertising Fee 1%

Site Information and Requirements

Average Number of Full-Time Employees 4
Average Number of Part-Time Employees 4
Space Needs (in square feet) 400-600
Preferred Site Types Regional Mall
Other Site Types Allowed Lifestyle Ctrs, Airports, Outlet Ctrs, Colleges
Encourages Conversions N/A
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? Yes
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 2
Specific Industry Experience 2
Formal Education 2
Psychological Profile 3
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 20
Term of Renewal Period Varies
Passive Ownership? Allowed
Area Development
Agreements? 		No
Sub-Franchisor
Contracts? 		No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 125
USA Yes, All United States
Canada Yes
Overseas Yes, All Countries
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