The Grounds Guys
1020 North University Parks Dr.
Waco, TX 76707
-
(800) 638-9851
/
(254) 245-2554
The Grounds Guys is one of the fastest growing landscape management companies in the U.S. The Grounds Guys portfolio of services includes: landscape management, lawn and grounds care, irrigation, outdoor lighting, and snow and ice removal services for both residential and commercial clients. The proprietary systems help franchisees find new customers, gain market share over local competition, and operate a profitable and sustainable landscape business. The Grounds Guys is part of The Dwyer Group family of companies, which also includes Mr. Rooter, Aire Serv, Mr. Electric, Mr. Appliance, Glass Doctor and Rainbow International.
Franchisor Background
Year Established: 2010
Franchising Since: 2010
Operating Units
| Franchised Units |
149 |
100.0% |
| Company-Owned Units |
0 |
0.0% |
| Total Operating Units |
149 |
100% |
Geographic Distribution
| USA |
149 |
100.0% |
In 32 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
149 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Florida |
8 |
| Texas |
8 |
| North Carolina |
5 |
Registered in the following Registration States
(not registered in any registration states)
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
N/A |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
Yes, Direct |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
Yes |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
| Marketing Materials |
Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
|
| Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
|
| Other Marketing Support |
Email Newsletter, SEO, Social Media, Website |
Ongoing Support
| Central Data Processing |
Included |
| Central Purchasing |
Included |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
| Waco, TX |
39 Hours Classroom Training |
| Waco, TX |
5 Days Classroom Training |
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Financial Requirements
Investment
| Minimum Net Worth |
$100K |
| Cash Investment |
$40K+ |
| Total Investment |
$50-140K |
| Average Total Investment |
$95K |
Fees
| Initial Franchise Fee |
$28.5K/100K pop. |
| Average Franchise Fee |
N/A |
| On-Going Royalty |
7% |
| Average Royalty |
7% |
| Advertising Fee |
2% |
Site Information and Requirements
| Average Number of Full-Time Employees |
N/A |
| Average Number of Part-Time Employees |
N/A |
| Space Needs (in square feet) |
None
|
| Preferred Site Types |
N/A
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
No |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
4 |
| General Business Experience |
2 |
| Specific Industry Experience |
2 |
| Formal Education |
2 |
| Psychological Profile |
3 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
10 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Not Allowed |
Area Development
Agreements? |
No
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
55 |
| USA |
Yes |
| Canada |
No |
| Overseas |
No |
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