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Mrs. Fields Cookies
- Mrs. Fields Franchising, LLC
Salt Lake City, UT 84119
- (800) 343-5377 / (801) 736-5737
- (801) 736-1654 (Fax)
- Ms. Vanessa Hepworth Hogan, Franchise Marketing Manager
- [email protected]
Premier retail cookie business with 'uncompromising quality,' 94% brand recognition, easy to operate, flexible designs and store options that operate in traditional and non-traditional venues.
Franchisor Background
Year Established: 1977
Franchising Since: 1990
Operating Units
| Franchised Units | 300 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 300 | 100% |
Geographic Distribution
| USA | 223 | 74.3% | In 43 States |
|---|---|---|---|
| Canada | 0 | 0.0% | In 0 Provinces |
| International | 77 | 25.7% | In 0 Foreign Countries |
| Total | 300 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| California | 103 |
| Michigan | 30 |
| Illinois | 25 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Washington, Wisconsin, District of Columbia, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 100 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | No |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | No |
| Regional Advertising | No |
| Local Advertising | No |
Ongoing Support
| Central Data Processing | Included |
|---|---|
| Central Purchasing | Included |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | Included |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Salt Lake City, UT | Ongoing |
Financial Requirements
Investment
| Minimum Net Worth | $150K/75K LIQ |
|---|---|
| Cash Investment | $100-200K |
| Total Investment | $179.1-251.1K |
| Average Total Investment | $215K |
Fees
| Initial Franchise Fee | $30K |
|---|---|
| Average Franchise Fee | $30K |
| On-Going Royalty | 6% |
| Average Royalty | 6% |
| Advertising Fee | 1% |
Site Information and Requirements
| Average Number of Full-Time Employees | 3 |
|---|---|
| Average Number of Part-Time Employees | 2 |
| Space Needs (in square feet) | 600-900 |
| Preferred Site Types | Storefront, Strip Center, Regional Mall |
| Other Site Types Allowed | Stadium |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 4 |
|---|---|
| General Business Experience | 4 |
| Specific Industry Experience | 2 |
| Formal Education | 2 |
| Psychological Profile | 2 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 7 |
|---|---|
| Term of Renewal Period | 7 |
| Passive Ownership? | Allowed |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 38 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | No |
