Honey Dew Donuts
- Honey Dew Associates, Inc
2 Taunton St.
Plainville, MA 2762
-
(800) 946-6393
/
(508) 699-3900
- (508) 699-3949 (Fax)
Honey Dew Donuts opened its first shop in 1973 in Mansfield, MA with the philosophy to serve only the best coffee and donuts. Almost 35-years later, we are still going strong and now have over 150 franchised shops throughout New England. Honey Dew is still being run with the same passion and commitment to quality, service and franchisee success that has been displayed since the founding of the company. We are seeking to continue our ongoing expansion within the New England area. MA, RI, CT, VT, NH & ME.
Franchisor Background
Year Established: 1974
Franchising Since: 1975
Operating Units
| Franchised Units |
150 |
99.3% |
| Company-Owned Units |
1 |
0.7% |
| Total Operating Units |
151 |
100% |
Geographic Distribution
| USA |
154 |
100.0% |
In 3 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
154 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Massachusetts |
116 |
| Rhode Island |
30 |
| New Hampshire |
7 |
Registered in the following Registration States
Rhode Island
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
No |
| Size of Corporate Staff |
18 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
No |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
No |
| National Advertising |
No |
| Regional Advertising |
No |
| Local Advertising |
No |
| Marketing Materials |
Ad Slicks, Brochures, Coupons/Rebates, Direct Mailers, Emails, Promotional Items
|
| Additional Services: |
Grand Opening, In-House Marketing, Newsletter, Online Extranet
|
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
N/A |
Training
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Financial Requirements
Investment
| Minimum Net Worth |
$400K |
| Cash Investment |
$100K |
| Total Investment |
$100-795K |
| Average Total Investment |
$448K |
Fees
| Initial Franchise Fee |
$35K |
| Average Franchise Fee |
$35K |
| On-Going Royalty |
7% |
| Average Royalty |
7% |
| Advertising Fee |
2% |
Site Information and Requirements
| Average Number of Full-Time Employees |
2 |
| Average Number of Part-Time Employees |
12 |
| Space Needs (in square feet) |
1,200
|
| Preferred Site Types |
Free Standing Building, Storefront
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
No |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
4 |
| General Business Experience |
5 |
| Specific Industry Experience |
2 |
| Formal Education |
3 |
| Psychological Profile |
4 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
10 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
Yes, for 3 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
15 |
| USA |
Yes, New England |
| Canada |
No |
| Overseas |
No |
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