Top 100 Franchises
2014
Seva fulfills your Beauty Destiny® with services such as brow-shaping and facial hair removal by threading and waxing, eyelash extensions, brow tinting, body waxing, facials and more. Seva® has revolutionized the salon and spa industry by partnering with retailers such as Walmart as well as destination shopping centers and malls to offer these services within the convenience of a one-stop-shop experience, and at price points the average consumer can indulge.
| Year | Franchised | Change | Company-Owned | Change | Total | Change |
|---|---|---|---|---|---|---|
| 2012 | 21 | 50.0% | 3 | -25.0% | 24 | 33.33% |
| 2011 | 14 | 100.0% | 4 | 0.0% | 18 | 63.64% |
| 2010 | 7 | -- | 4 | -- | 11 | -- |
Investment Required
The initial franchise fee for a Seva franchise (both an inline store salon and a kiosk/cart) is $25,000. Seva provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| Item | Established Low Range | Established High Range |
|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 |
| Entrance Fee | $0 | $10,000 |
| Travel and Living Expenses While Training | $1,000 | $5,000 |
| Real Estate Improvements | $15,000 | $30,000 |
| Furniture, Fixtures & Equipment | $10,000 | $20,000 |
| Rent (per month) | $2,000 | $5,000 |
| Security Deposit | $6,000 | $15,000 |
| Computer System | $3,000 | $5,000 |
| Grand Opening Promotion | $1,500 | $2,000 |
| Opening Inventory | $1,500 | $5,000 |
| Professional Fees | $500 | $1,000 |
| Licenses, Permits, Utility Deposits | $500 | $3,000 |
| Salon-in-a-Box Fee | $1,000 | $1,000 |
| Additional Funds (3 months) | $10,000 | $20,000 |
| Total Initial Investment (for an Inline Store Salon) | $77,000 | $147,000 |
Ongoing Expenses
Seva franchisees pay weekly royalty fees of the greater of 6% of gross sales or $250. In addition, there is a weekly brand fund contribution fee of between 2% and 5%. Additional fees include monthly rent payments, renewal fees, POS fees, and a web monitoring fee of $29.99 per month.
What You Get: Training and Support
Seva provides an initial training program for new franchisees held at their corporate office in Highland Park, Illinois. The training is provided to one employee and one designated manager, and includes approximately twenty-two hours of videos, webinars, PowerPoint presentations, and collateral materials along with course testing and examinations contained within the web-based Learning Management system (LMS). In addition, Seva offers proprietary methodologies of hands-on and virtual hands-on teaching to facilitate understanding of the training content, known as Seva Academy. To supplement the training provided by Seva, one or more representatives from Glo Therapeutics, Inc., may provide five or more hours related to facials and related goods and services. Finally, Seva may suggest that the franchise owner and/or the general manager complete a day-long internship, shadowing the operations at another Seva Salon.
Territory
Seva Beauty does not grant exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, ongoing expenses, training and territory grants were taken from the company's 2013 FDD.
