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Merle Norman Cosmetics
- Merle Norman Cosmetics, Inc.
Los Angeles, CA 90045-4710
- (800) 421-6648 / (310) 641-3000
- (310) 337-2370 (Fax)
- Ms. Carol LaPorta, VP Studio Development
- [email protected]
MERLE NORMAN COSMETICS is a specialty retail store, selling scientifically developed, state-of-the-art cosmetic products, using the 'free make over' and 'try before you buy' complete customer satisfaction methods of selling.
Franchisor Background
Year Established: 1931
Franchising Since: 1989
Operating Units
| Franchised Units | 1,932 | 99.7% |
|---|---|---|
| Company-Owned Units | 5 | 0.3% |
| Total Operating Units | 1,937 | 100% |
Geographic Distribution
| USA | 1,830 | 94.3% | In 50 States |
|---|---|---|---|
| Canada | 90 | 4.6% | In 1 Provinces |
| International | 20 | 1.0% | In 0 Foreign Countries |
| Total | 1,940 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| Texas | 260 |
| Georgia | 113 |
| Alabama | 99 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | No |
| Size of Corporate Staff | 630 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | Yes |
|---|---|
| National Advertising | No |
| Regional Advertising | No |
| Local Advertising | No |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | Included |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | Included |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Los Angeles, CA | 2 Weeks |
Financial Requirements
Investment
| Minimum Net Worth | N/A |
|---|---|
| Cash Investment | N/A |
| Total Investment | $32-163K |
| Average Total Investment | $98K |
Fees
| Initial Franchise Fee | $0 |
|---|---|
| Average Franchise Fee | $0K |
| On-Going Royalty | 0% |
| Average Royalty | 0% |
| Advertising Fee | 0% |
Site Information and Requirements
| Average Number of Full-Time Employees | 2 |
|---|---|
| Average Number of Part-Time Employees | 2-5 |
| Space Needs (in square feet) | 450-800 |
| Preferred Site Types | Strip Center, Regional Mall |
| Encourages Conversions | No |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 3 |
|---|---|
| General Business Experience | 4 |
| Specific Industry Experience | 3 |
| Formal Education | 3 |
| Psychological Profile | 4 |
| Personal Interviews | 4 |
Terms of Contract
| Term of Initial Contract | Unlimited |
|---|---|
| Term of Renewal Period | N/A |
| Passive Ownership? | Not Allowed |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 120 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada, except Quebec |
| Overseas | No |
