Primrose Schools Franchising Company

  • Primrose School Franchising Company
3660 Cedarcrest Rd.
Acworth, GA 30101
  • (800) 774-6767 / (770) 529-4100
  • (770) 529-1551 (Fax)

Educational child-care franchise, offering a traditional pre-school curriculum and programs while also providing quality childcare services. Site selection assistance, extensive training, operations manuals, building plans, marketing plans and on-going support.

Franchisor Background

Year Established: 1982

Franchising Since: 1989

Operating Units

Franchised Units 226 99.6%
Company-Owned Units 1 0.4%
Total Operating Units 227 100%

Geographic Distribution

USA 201 100.0% In 15 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 201 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Georgia 37
Texas 37
North Carolina 10

Registered in the following Registration States

California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, South Dakota, Virginia, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 35
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance Yes, Direct

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising No
Local Advertising No

Ongoing Support

Central Data Processing Included
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Yes, at additional cost
Franchisee Newsletter Included
Regional or National Meetings Yes, at additional cost
800 Telephone Hotline Included

Training

Home Office 1 Week
Existing School 1 Week
Franchisee Location 1 Week
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Financial Requirements

Investment

Minimum Net Worth $500K
Cash Investment $350-500K
Total Investment $2.8-3.9MM
Average Total Investment $3.4MM

Fees

Initial Franchise Fee $70K
Average Franchise Fee $70K
On-Going Royalty 7%
Average Royalty 7%
Advertising Fee 1%

Site Information and Requirements

Average Number of Full-Time Employees 25
Average Number of Part-Time Employees 5
Space Needs (in square feet) 8,500
Preferred Site Types Free Standing Building
Encourages Conversions N/A
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 5
Specific Industry Experience 1
Formal Education 4
Psychological Profile 5
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 11/10/10
Term of Renewal Period N/A
Passive Ownership? Allowed
Area Development
Agreements?
No
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? No
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Expansion Plans

Projected New Units Over Next 12 Months 15
USA Yes, SW, SE, TX, OH, CO
Canada No
Overseas No
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