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Robeks Fruit Smoothies and Healthy Eats
- Robeks Franchise Corporation
Los Angeles, CA 90045
- (866) 476-2357 / (310) 727-0500
- (310) 844-1587 (Fax)
- Mr. Jimmer Bolden, VP Franchise Development
- [email protected]
At ROBEKS, our passion is to help people lead active and healthy lifestyles by offering the highest-quality nutritional food products and supplements. Our blended-to-order pure fruit smoothies, freshly squeezed juices and other healthy eats provide more nutritious alternatives to traditional fast food. ROBEKS is rapidly expanding across the US to meet this accelerating demand for healthier products.
Franchisor Background
Year Established: 1996
Franchising Since: 2001
Operating Units
| Franchised Units | 125 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 125 | 100% |
Geographic Distribution
| USA | 166 | 100.0% | In 10 States |
|---|---|---|---|
| Canada | 0 | 0.0% | In 0 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 166 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| California | 48 |
| Arizona | 6 |
| Ohio | 4 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District of Columbia, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 29 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | Yes |
| Regional Advertising | No |
| Local Advertising | No |
| Marketing Materials | Ad Slicks, Brochures, Coupons/Rebates, Site Signs |
| Additional Services: | Grand Opening, In-House Marketing, Newsletter, Press Releases |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | N/A |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| In-Store | 5 Days |
| Los Angeles, CA | 5 Days |
| Regional | 5 Days |
Financial Requirements
Investment
| Minimum Net Worth | $250K |
|---|---|
| Cash Investment | $100K |
| Total Investment | $208.4-368.1K |
| Average Total Investment | $288K |
Fees
| Initial Franchise Fee | $25K |
|---|---|
| Average Franchise Fee | $25K |
| On-Going Royalty | 7% |
| Average Royalty | 7% |
| Advertising Fee | 2.50% |
Site Information and Requirements
| Average Number of Full-Time Employees | 1 |
|---|---|
| Average Number of Part-Time Employees | 6-14 |
| Space Needs (in square feet) | 800-1,200 |
| Preferred Site Types | Free Standing Building, Storefront, Strip Center |
| Encourages Conversions | No |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 5 |
|---|---|
| General Business Experience | 5 |
| Specific Industry Experience | 3 |
| Formal Education | 3 |
| Psychological Profile | 3 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 10/5/5 |
|---|---|
| Term of Renewal Period | N/A |
| Passive Ownership? | Allowed |
| Area Development Agreements? |
Yes, for 1 year |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 49 |
|---|---|
| USA | Yes, All United States Exc. SD and ND |
| Canada | No |
| Overseas | No |
