Sonic Drive-In
300 Johnny Bench Dr.
Oklahoma City, OK 73104
-
(800) 569-6656
/
(405) 225-5000
- (405) 225-5963 (Fax)
SONIC DRIVE-INS offer made-to-order hamburgers and other sandwiches, and feature signature items, such as extra-long cheese coneys, hand-breaded onion rings, tater tots, fountain favorites, including cherry limeades, slushes and a full ice-cream dessert menu.
Franchisor Background
Year Established: 1953
Franchising Since: 1959
Operating Units
| Franchised Units |
2,850 |
82.0% |
| Company-Owned Units |
625 |
18.0% |
| Total Operating Units |
3,475 |
100% |
Geographic Distribution
| USA |
3,555 |
100.0% |
In 37 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
3,555 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Texas |
962 |
| Oklahoma |
270 |
| Tennessee |
226 |
Registered in the following Registration States
California, Florida, Illinois, Oregon, Virginia, Washington, District of Columbia
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
210 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
Yes, Indirect |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
Yes |
| Regional Advertising |
No |
| Local Advertising |
No |
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
| Oklahoma City, OK |
1 Week |
| Local Market |
11 Weeks |
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Financial Requirements
Investment
| Minimum Net Worth |
$2MM |
| Cash Investment |
$434-545K |
| Total Investment |
$1,100-3,046K |
| Average Total Investment |
$2.0MM |
Fees
| Initial Franchise Fee |
$45K |
| Average Franchise Fee |
$45K |
| On-Going Royalty |
1-5% |
| Average Royalty |
3% |
| Advertising Fee |
2% (National); 3 % (Local) |
Site Information and Requirements
| Average Number of Full-Time Employees |
35 |
| Average Number of Part-Time Employees |
0 |
| Space Needs (in square feet) |
1,450
|
| Preferred Site Types |
Free Standing Building
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
Yes |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
5 |
| Specific Industry Experience |
5 |
| Formal Education |
2 |
| Psychological Profile |
2 |
| Personal Interviews |
4 |
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Terms of Contract
| Term of Initial Contract |
20 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
Yes, for 0 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
40 |
| USA |
Yes, SW, SE, West, Midwest |
| Canada |
No |
| Overseas |
No |
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