El Pollo Loco
3535 Harbor Blvd., #100
Costa Mesa, CA 92626
-
(800) 997-6556
/
(714) 599-5000
- (714) 599-5650 (Fax)
EL POLLO LOCO is the nation's leading quick-service restaurant chain specializing in flame-grilled chicken. Offering a fresh, healthful alternative to traditional fast food, EL POLLO LOCO serves its famous citrus-marinated, flame-grilled chicken with warm tortillas, fresh salsas and a variety of accompaniments. Fresh Mexican entrees (signature grilled burritos, Pollo Bowls, Pollo Salads, quesadillas, etc.) are also served. All feature the delicious citrus-marinated, flame-grilled chicken that put EL POLLO LOCO on the map. In January of 2010, El Pollo Loco expanded its flame-grilled offerings with the addition of flame-grilled, Carne Asada-style Sirloin steak.
Franchisor Background
Year Established: 1980
Franchising Since: 1984
Operating Units
| Franchised Units |
236 |
58.0% |
| Company-Owned Units |
171 |
42.0% |
| Total Operating Units |
407 |
100% |
Geographic Distribution
| USA |
306 |
100.0% |
In 0 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
306 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| California |
348 |
| Arizona |
21 |
| Nevada |
19 |
Registered in the following Registration States
(not registered in any registration states)
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
142 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
No |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
No |
| National Advertising |
No |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
Ongoing Support
| Central Data Processing |
Included |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
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Financial Requirements
Investment
| Minimum Net Worth |
$1.5MM |
| Cash Investment |
$250K |
| Total Investment |
$502K-1.048MM |
| Average Total Investment |
$775K |
Fees
| Initial Franchise Fee |
$40K |
| Average Franchise Fee |
$40K |
| On-Going Royalty |
4% |
| Average Royalty |
4% |
| Advertising Fee |
5% |
Site Information and Requirements
| Average Number of Full-Time Employees |
8 |
| Average Number of Part-Time Employees |
17 |
| Space Needs (in square feet) |
2,400
|
| Preferred Site Types |
Free Standing Building, Storefront, Strip Center
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
5 |
| Specific Industry Experience |
5 |
| Formal Education |
3 |
| Psychological Profile |
3 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
20 |
| Term of Renewal Period |
N/A |
| Passive Ownership? |
Not Allowed |
Area Development
Agreements? |
Yes, for 0 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
5 |
| USA |
Yes, All United States |
| Canada |
No |
| Overseas |
No |
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