Carvel Corporation
200 Glenridge Point Pkwy., # 200
Atlanta, GA 30342
-
(800) 227-8353
/
(404) 255-3250 x 2043
- (404) 255-4978 (Fax)
The nation's first retail ice cream franchise, CARVEL is the leading manufacturer of uniquely shaped ice cream cakes, and a leading provider of premium soft serve and hand-dipped ice cream products. Since the company's founding in 1934, CARVEL has become one of the best-loved and most recognized names in the industry. With products made fresh daily in the store, CARVEL has more than 450 franchised and foodservice locations, as well as its famous ice cream cakes in over 8,400 supermarket outlets.
Franchisor Background
Year Established: 1934
Franchising Since: 1950
Operating Units
| Franchised Units |
434 |
96.7% |
| Company-Owned Units |
15 |
3.3% |
| Total Operating Units |
449 |
100% |
Geographic Distribution
| USA |
438 |
90.5% |
In 25 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
46 |
9.5% |
In 1 Foreign Countries
|
| Total |
484 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
Registered in the following Registration States
(not registered in any registration states)
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
0 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
No |
| Financial Assistance |
Yes, Indirect |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
No |
| Regional Advertising |
No |
| Local Advertising |
Yes |
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
N/A |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
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Financial Requirements
Investment
| Minimum Net Worth |
$300K |
| Cash Investment |
$100K |
| Total Investment |
$53.1-354.6K |
| Average Total Investment |
$204K |
Fees
| Initial Franchise Fee |
$30K |
| Average Franchise Fee |
$30K |
| On-Going Royalty |
$2.07/Gal. |
| Average Royalty |
0% |
| Advertising Fee |
$1.83/Gal. |
Site Information and Requirements
| Average Number of Full-Time Employees |
2 |
| Average Number of Part-Time Employees |
6 |
| Space Needs (in square feet) |
1,200
|
| Preferred Site Types |
Strip Center, Regional Mall
|
| Other Site Types Allowed |
Kiosk, Power Ctr., Non-traditional |
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
5 |
| Specific Industry Experience |
3 |
| Formal Education |
3 |
| Psychological Profile |
3 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
20 |
| Term of Renewal Period |
N/A |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
No
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| USA |
Yes |
| Canada |
Yes |
| Overseas |
Yes |
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