Culver's
- Culver Franchising System, Inc.
1240 Water St.
Prairie du Sac, WI 53578
-
(608) 643-7980
- (608) 644-2626 (Fax)
The first Culver's opened on July 18, 1984 in Sauk City, Wisconsin, and paved the way for a truly unique quick-service restaurant. Craig Culver, his wife, Lea, and his parents, George and Ruth, set a heightened standard for quality and freshness. The Culver family believes that the "owner/operator" concept is the cornerstone for success. In a sense, the idea was for one entrepreneurial family - the Culver's - to help spawn many more individual entrepreneurs, each of whom would have ownership in and operate his or her own independent restaurant. Thanks to the Culver's vision, there are over 330 Culver's restaurants in 17 states.
Franchisor Background
Year Established: 1984
Franchising Since: 1988
Operating Units
| Franchised Units |
435 |
98.0% |
| Company-Owned Units |
9 |
2.0% |
| Total Operating Units |
444 |
100% |
Geographic Distribution
| USA |
422 |
100.0% |
In 15 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
422 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Wisconsin |
112 |
| Illinois |
70 |
| Minnesota |
45 |
Registered in the following Registration States
Illinois, Indiana, Michigan, North Dakota, South Dakota, Wisconsin
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
No |
| Size of Corporate Staff |
98 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
No |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
No |
| National Advertising |
No |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
| Marketing Materials |
Ad Slicks, Catalogs, Coupons/Rebates, Direct Mailers, Promotional Items, Radio Ads, Site Signs, Television Ads, Videos
|
| Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Press Releases
|
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
N/A |
Training
| South Central, WI |
16 Weeks |
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Financial Requirements
Investment
| Minimum Net Worth |
$700K |
| Cash Investment |
$300-500K |
| Total Investment |
$600K-3M |
| Average Total Investment |
$1.8MM |
Fees
| Initial Franchise Fee |
$55K |
| Average Franchise Fee |
$55K |
| On-Going Royalty |
4% |
| Average Royalty |
4% |
| Advertising Fee |
2% |
Site Information and Requirements
| Average Number of Full-Time Employees |
18 |
| Average Number of Part-Time Employees |
52 |
| Space Needs (in square feet) |
3,700-5,300
|
| Preferred Site Types |
Free Standing Building
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
3 |
| Specific Industry Experience |
3 |
| Formal Education |
3 |
| Psychological Profile |
1 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
15 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
No
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
No |
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Expansion Plans
| Projected New Units Over Next 12 Months |
40 |
| USA |
Yes, Midwest, TX, AZ |
| Canada |
No |
| Overseas |
No |
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