Relax The Back

  • Relax The Back Corporation
6 Centerpointe Dr., # 350
La Palma, CA 90623
  • (800) 290-2225 / (714) 736-7952
  • (714) 523-2980 (Fax)

North America's largest specialty retailer of ergonomic and back care products. We are in the comfort business, many of our products are designed to relieve or eliminate back and neck pain.

Franchisor Background

Year Established: 1984

Franchising Since: 1989

Operating Units

Franchised Units 100 100.0%
Company-Owned Units 0 0.0%
Total Operating Units 100 100%

Geographic Distribution

USA 105 96.3% In 35 States
Canada 4 3.7% In 1 Provinces
International 0 0.0% In 0 Foreign Countries
Total 109 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 27
Texas 12
Florida 11

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 32
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising Yes
National Advertising No
Regional Advertising No
Local Advertising No
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

On-Site 1 Week
Corporate Headquarters 10 Days
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Financial Requirements

Investment

Minimum Net Worth $450K
Cash Investment $85-100K
Total Investment $247.5-401.5K
Average Total Investment $325K

Fees

Initial Franchise Fee $49.5K
Average Franchise Fee $49K
On-Going Royalty 4-5%
Average Royalty 4%
Advertising Fee 2%

Site Information and Requirements

Average Number of Full-Time Employees 3
Average Number of Part-Time Employees 1
Space Needs (in square feet) 2,600
Preferred Site Types Free Standing Building, Storefront, Strip Center, Regional Mall
Encourages Conversions N/A
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 4
Specific Industry Experience 3
Formal Education 3
Psychological Profile 2
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Not Allowed
Area Development
Agreements?
Yes, for 0 years
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? No
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Expansion Plans

Projected New Units Over Next 12 Months 20
USA Yes, All United States
Canada Yes, All Canada
Overseas No
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Request Information for Relax The Back

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