Interiors By Decorating Den
- Decorating Den Systems, Inc.
8659 Commerce Dr.
Easton, MD 21601-74
-
800
/
(410) 822-9001
- (410) 820-5131 (Fax)
Celebrating our 40th successful year, INTERIORS BY DECORATING DEN is the premier international, shop-at-home interior decorating franchise in the world. Our company-trained interior decorators bring thousands of samples including window coverings, wall coverings, floor coverings, furniture and accessories to their customers' homes in our uniquely equipped COLORVAN. Special business features include: home-based, marketing systems, business systems, training, support and complete sampling.
Franchisor Background
Year Established: 1969
Franchising Since: 1970
Operating Units
| Franchised Units |
358 |
100.0% |
| Company-Owned Units |
0 |
0.0% |
| Total Operating Units |
358 |
100% |
Geographic Distribution
| USA |
471 |
93.6% |
In 0 States
|
| Canada |
32 |
6.4% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
503 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Florida |
33 |
| North Carolina |
28 |
| Texas |
27 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
40 |
Site Selection
Assistance |
N/A |
| Lease Negotiation Assistance |
N/A |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
No |
| National Advertising |
Yes |
| Regional Advertising |
No |
| Local Advertising |
No |
| Marketing Materials |
Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
|
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
N/A |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
Included |
Training
| Easton, MD |
10.5 Days |
| Local |
45 Days plus 12 Weeks |
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Financial Requirements
Investment
| Minimum Net Worth |
$50K |
| Cash Investment |
$15K |
| Total Investment |
$44-53K |
| Average Total Investment |
$49K |
Fees
| Initial Franchise Fee |
$30K |
| Average Franchise Fee |
$30K |
| On-Going Royalty |
7-9% |
| Average Royalty |
8% |
| Advertising Fee |
4%/$100 Min |
Site Information and Requirements
| Average Number of Full-Time Employees |
1 |
| Average Number of Part-Time Employees |
0 |
| Space Needs (in square feet) |
N/A
|
| Preferred Site Types |
Home-Based
|
| Other Site Types Allowed |
Possibly studio when franchisee is ready |
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
No |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
5 |
| Specific Industry Experience |
3 |
| Formal Education |
3 |
| Psychological Profile |
4 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
10 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
Yes, for 1 year
|
Sub-Franchisor
Contracts? |
Yes |
| Franchisees Allowed to Expand Within Territory? |
No |
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Expansion Plans
| Projected New Units Over Next 12 Months |
50 |
| USA |
Yes, All United States |
| Canada |
Yes, All Canada |
| Overseas |
No |
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