NaturaLawn Of America
- NaturaLawn of America, Inc.
1 E. Church St.
Frederick, MD 21701
-
(800) 989-5444 x 211
/
(301) 694-5440
- (301) 846-0320 (Fax)
NATURALAWN of America is the only nationwide lawn care franchise offering an environmentally friendly lawn care service incorporating natural, organic-based fertilizers and biological controls. Our franchise owners provide residential and commercial customers with fertilization, weed control, insect control, disease control and lawn diagnosis services using safer and healthier products, eliminating the need for harsh chemicals and pesticides.
Franchisor Background
Year Established: 1987
Franchising Since: 1989
Operating Units
| Franchised Units |
60 |
92.3% |
| Company-Owned Units |
5 |
7.7% |
| Total Operating Units |
65 |
100% |
Geographic Distribution
| USA |
65 |
100.0% |
In 23 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
65 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Pennsylvania |
8 |
| Maryland |
6 |
| Virginia |
5 |
Registered in the following Registration States
California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Virginia, Washington, Wisconsin
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
No |
| Size of Corporate Staff |
14 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
Yes, Direct |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
Yes |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
| Other Marketing Support |
Public Relations |
Ongoing Support
| Central Data Processing |
Included |
| Central Purchasing |
Included |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Yes, at additional cost |
| 800 Telephone Hotline |
Included |
Training
| On-Site |
1 Week |
| Field Office |
2 Weeks |
| Home Office |
1 Week |
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Financial Requirements
Investment
| Minimum Net Worth |
$150K |
| Cash Investment |
$50K |
| Total Investment |
$108-155K |
| Average Total Investment |
$120K |
Fees
| Initial Franchise Fee |
$29.5K |
| Average Franchise Fee |
$29K |
| On-Going Royalty |
7-9% |
| Average Royalty |
8% |
| Advertising Fee |
0% |
Site Information and Requirements
| Average Number of Full-Time Employees |
3-5 |
| Average Number of Part-Time Employees |
0 |
| Space Needs (in square feet) |
1,200
|
| Preferred Site Types |
N/A
|
| Other Site Types Allowed |
Warehouse |
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
Yes |
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Franchisee Qualifications
| Financial Net Worth |
4 |
| General Business Experience |
3 |
| Specific Industry Experience |
2 |
| Formal Education |
3 |
| Psychological Profile |
4 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
5 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Allowed |
Area Development
Agreements? |
Yes, for 0 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
6 |
| USA |
Yes, All United States |
| Canada |
No, All Canada |
| Overseas |
No |
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