Proforma

  • PFG Ventures, L.P.
8800 E. Pleasant Valley Rd.
Independence, OH 44131
  • (800) 825-1525 / (216) 520-8400
  • (216) 520-0240 (Fax)

Proforma is the leading business-to-business franchise opportunity in the $150 billion print and promotional product industry. We support over 600 franchise owners in the U.S. and Canada who have over $350 million in annual sales. Proforma is a great opportunity for individuals who enjoy direct sales to middle-market, upper-market and Fortune 500 companies. Franchise owners concentrate on building sales and profits while Proforma's Support Center handles the back office support. There is no inventory, equipment of retail storefront required, the franchise can be operated from a home-based or small leased office space environment.

Franchisor Background

Year Established: 1978

Franchising Since: 1986

Operating Units

Franchised Units 734 100.0%
Company-Owned Units 0 0.0%
Total Operating Units 734 100%

Geographic Distribution

USA 682 92.9% In 47 States
Canada 52 7.1% In 5 Provinces
International 0 0.0% In 0 Foreign Countries
Total 734 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 66
Ohio 47
Texas 42

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 100
Site Selection
Assistance
N/A
Lease Negotiation Assistance N/A
Financial Assistance Yes, Direct

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising No
Local Advertising No
Marketing Materials Brochures, Catalogs, Direct Mailers, Emails, Promotional Items, Trade Show Exhibits, Videos
Additional Services: In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support Internet, Public Relations, Exclusive Product Offer

Ongoing Support

Central Data Processing Included
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening N/A
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Yes, at additional cost
800 Telephone Hotline Yes, at additional cost

Training

Cleveland, OH 1 Week
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Financial Requirements

Investment

Minimum Net Worth $0
Cash Investment $19.5K
Total Investment $4.7-53.1K
Average Total Investment $29K

Fees

Initial Franchise Fee $19.5K
Average Franchise Fee $19K
On-Going Royalty 6-8%
Average Royalty 7%
Advertising Fee .5-1%

Site Information and Requirements

Average Number of Full-Time Employees 1
Average Number of Part-Time Employees 0
Space Needs (in square feet) N/A
Preferred Site Types Home-Based
Other Site Types Allowed Small Office
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 2
General Business Experience 2
Specific Industry Experience 1
Formal Education 1
Psychological Profile 1
Personal Interviews 3
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Terms of Contract

Term of Initial Contract 0
Term of Renewal Period 0
Passive Ownership? Allowed
Area Development
Agreements?
No
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? No
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Expansion Plans

Projected New Units Over Next 12 Months 80
USA Yes, All United States
Canada Yes, All Canada
Overseas No
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Request Information for Proforma

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