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AlphaGraphics
(Inactive)
- AlphaGraphics, Inc.
Salt Lake City, UT 84111-20
- (800) 528-4885 / (801) 595-7259
- (801) 533-7959 (Fax)
- Ms. Laurie Miller, Franchise Development Support Manager
- [email protected]
AlphaGraphics has been in business since 1970 and is the leader in providing marketing solutions to small and medium size businesses in the local community. We work with our clients to improve their businesses by helping them plan, produce, manage and measure their visual communications and marketing, enabling them to achieve their goals more effectively and confidently.
Our goal is to be the “one-stop” solution for our clients - providing conceptual ideas and campaigns to help our clients grow their business using a wide variety of technology, print, and marketing media while generating multiple revenue streams for the franchise owner. Our trained and experienced team members provide expert consultation for every element of their clients' marketing and communication projects, including concept, design, printing, signage, promotional products, digital archiving, mailing and analysis of ROI.
A B2B franchise opportunity for executive entrepreneurs!
Franchisor Background
Year Established: 1970
Franchising Since: 1980
Operating Units
| Franchised Units | 279 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 279 | 100% |
Geographic Distribution
| USA | 247 | 88.5% | In 39 States |
|---|---|---|---|
| Canada | 0 | 0.0% | In 0 Provinces |
| International | 32 | 11.5% | In 9 Foreign Countries |
| Total | 279 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | 20 |
|---|---|
| Franchises Owned by Multi-Unit Operators | 36 |
North American Unit Density
| Density | Units |
|---|---|
| Texas | 36 |
| Illinois | 21 |
| Arizona | 20 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | No |
| Franchisee Association? | No |
| Size of Corporate Staff | 62 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | Yes |
|---|---|
| National Advertising | Yes |
| Regional Advertising | Yes |
| Local Advertising | Yes |
| Marketing Materials | Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
| Additional Services: | Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies |
| Other Marketing Support | Website, Training Acquisitions |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | Yes, at additional cost |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | N/A |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Franchisee Location | 3 Weeks |
| Corporate Training | 2 Weeks |
| Online Training and Regional Meeting | Ongoing |
Financial Requirements
Investment
| Minimum Net Worth | $450K |
|---|---|
| Cash Investment | $150K |
| Total Investment | $350-387K |
| Average Total Investment | $376K |
Fees
| Initial Franchise Fee | $40K |
|---|---|
| Average Franchise Fee | $40K |
| On-Going Royalty | 1.5-8% |
| Average Royalty | 3% |
| Advertising Fee | 2.50% |
Site Information and Requirements
| Average Number of Full-Time Employees | 5 |
|---|---|
| Average Number of Part-Time Employees | 0 |
| Space Needs (in square feet) | 1,500 |
| Preferred Site Types | Free Standing Building |
| Other Site Types Allowed | Light Industrial, Mixed Use |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | Yes |
Franchisee Qualifications
| Financial Net Worth | 4 |
|---|---|
| General Business Experience | 5 |
| Specific Industry Experience | 1 |
| Formal Education | 3 |
| Psychological Profile | 3 |
| Personal Interviews | 5 |
Terms of Contract
| Term of Initial Contract | 15 |
|---|---|
| Term of Renewal Period | 10 |
| Passive Ownership? | Allowed |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | 32 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | Yes, Spain, Italy, France, Germany, Benelux, Austria, UK, Brazil, Mexico |
