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Better Homes and Gardens Real Estate
- Better Homes and Gardens Real Estate LLC
Parsippany, NJ 7054
- (866) 616-4244 / (973) 407-7642
- (973) 407-8801 (Fax)
- Mr. Tim Henderson, Executive Vice President
- [email protected]
Better Homes and Gardens Real Estate offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The Better Homes and Gardens name has been a staple of American life since its inception in 1924.
Franchisor Background
Year Established: 2007
Franchising Since: 2008
Operating Units
| Franchised Units | 72 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 72 | 100% |
Geographic Distribution
| USA | 72 | 100.0% | In 8 States |
|---|---|---|---|
| Canada | 0 | 0.0% | In 0 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 72 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| New Hampshire | 18 |
| Maine | 7 |
| Pennsylvania | 7 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | Yes |
| Franchisee Association? | Yes, is a member |
| Size of Corporate Staff | 15 |
| Site Selection Assistance |
No |
| Lease Negotiation Assistance | No |
| Financial Assistance | Yes, Indirect |
Marketing Support
| Co-Op Advertising | Yes |
|---|---|
| National Advertising | Yes |
| Regional Advertising | No |
| Local Advertising | No |
| Marketing Materials | Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Television Ads |
| Additional Services: | Grand Opening, In-House Marketing, Newsletter, Online Extranet |
Ongoing Support
| Central Data Processing | Included |
|---|---|
| Central Purchasing | Included |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | N/A |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| (no data available) |
Financial Requirements
Investment
| Minimum Net Worth | $500K |
|---|---|
| Cash Investment | $35-90K |
| Total Investment | $48-90K |
| Average Total Investment | $69K |
Fees
| Initial Franchise Fee | $35K |
|---|---|
| Average Franchise Fee | $35K |
| On-Going Royalty | 6% |
| Average Royalty | 6% |
| Advertising Fee | 0% - Currently, subject to change |
Site Information and Requirements
| Average Number of Full-Time Employees | Varies |
|---|---|
| Average Number of Part-Time Employees | N/A |
| Space Needs (in square feet) | 1800-3500 |
| Preferred Site Types | Free Standing Building, Storefront, Strip Center |
| Encourages Conversions | Yes |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 4 |
|---|---|
| General Business Experience | 4 |
| Specific Industry Experience | 5 |
| Formal Education | 4 |
| Psychological Profile | 4 |
| Personal Interviews | 4 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | 10 |
| Passive Ownership? | Not Allowed |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
| Projected New Units Over Next 12 Months | N/A |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | Yes, All Countries |
