Alamo Drafthouse Cinemas
- Alamo Drafthouse Cinemas, Ltd.
1717 W. 6th St., # 351
Austin, TX 78703
-
(512) 219-7800
- (512) 232-0820 (Fax)
The first Alamo Drafthouse Cinema opened its doors in 1997. A unique combination of movie theater and restaurant, the Alamo shows the best first-run and independent films and offers an extensive menu of fresh, handmade dishes and a wide selection of beer and wine. Entertainment Weekly voted the Alamo, "The number one theater in the country, doing it right". Come join the Alamo team!
Franchisor Background
Year Established: 1997
Franchising Since: 2003
Operating Units
| Franchised Units |
6 |
66.7% |
| Company-Owned Units |
3 |
33.3% |
| Total Operating Units |
9 |
100% |
Geographic Distribution
| USA |
9 |
100.0% |
In 2 States
|
| Canada |
0 |
0.0% |
In 0 Provinces
|
| International |
0 |
0.0% |
In 0 Foreign Countries
|
| Total |
9 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Texas |
8 |
| Virginia |
1 |
Registered in the following Registration States
California, Florida, Illinois, Indiana, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District of Columbia
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
No |
| Size of Corporate Staff |
10 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
Yes |
| Regional Advertising |
Yes |
| Local Advertising |
No |
| Marketing Materials |
Ad Slicks, Brochures, Coupons/Rebates, Direct Mailers, Emails
|
| Additional Services: |
Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases
|
| Other Marketing Support |
Pre-Show Media |
Ongoing Support
| Central Data Processing |
Yes, at additional cost |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
N/A |
| Franchisee Newsletter |
Yes, at additional cost |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
N/A |
Training
| Austin, TX |
Four Weeks |
| On-Site |
Two Weeks |
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Financial Requirements
Investment
| Minimum Net Worth |
$1MM |
| Cash Investment |
$1.25-2.25MM |
| Total Investment |
$1,275-2,025K |
| Average Total Investment |
$1.7MM |
Fees
| Initial Franchise Fee |
$75K |
| Average Franchise Fee |
$75K |
| On-Going Royalty |
5% |
| Average Royalty |
5% |
| Advertising Fee |
0.50% |
Site Information and Requirements
| Average Number of Full-Time Employees |
7 |
| Average Number of Part-Time Employees |
60 |
| Space Needs (in square feet) |
28,000
|
| Preferred Site Types |
Free Standing Building
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
5 |
| General Business Experience |
5 |
| Specific Industry Experience |
4 |
| Formal Education |
3 |
| Psychological Profile |
4 |
| Personal Interviews |
5 |
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Terms of Contract
| Term of Initial Contract |
10 |
| Term of Renewal Period |
10 |
| Passive Ownership? |
Allowed, but discouraged |
Area Development
Agreements? |
Yes, for 5 years
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
3 |
| USA |
Yes, Continental US |
| Canada |
No |
| Overseas |
No |
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