Baskin-Robbins

  • Baskin-Robbins USA, Co.
130 Royall St.
Canton, MA 2021
  • (800) 777-9983 / (781) 737-5136
  • (818) 996-5163 (Fax)

BASKIN-ROBBINS develops, operates and franchises retail stores that sell ice cream, frozen yogurt and other approved services. In some markets, BASKIN-ROBBINS, together with TOGO'S and/or DUNKIN' DONUTS, offers multiple brand combinations of the three brands. TOGO'S, BASKIN-ROBBINS and DUNKIN' DONUTS are all subsidiaries of Dunkin' Brands, Inc.

Franchisor Background

Year Established: 1950

Franchising Since: 1950

Operating Units

Franchised Units 6,000 100.0%
Company-Owned Units 1 0.0%
Total Operating Units 6,001 100%

Geographic Distribution

USA 3,358 56.0% In 41 States
Canada 620 10.3% In 9 Provinces
International 2,022 33.7% In 10 Foreign Countries
Total 6,000 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
California 554
Illinois 195
New York 181

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff N/A
Site Selection
Assistance
N/A
Lease Negotiation Assistance Yes
Financial Assistance Yes, Direct

Marketing Support

Co-Op Advertising No
National Advertising No
Regional Advertising No
Local Advertising No

Ongoing Support

Central Data Processing N/A
Central Purchasing Included
Field Operation Evaluation Included
Field Training Included
Initial Store Opening N/A
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Randolph, MA 51 Days
Another Location 3.5 Days
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Financial Requirements

Investment

Minimum Net Worth $300K
Cash Investment $100K
Total Investment $250K
Average Total Investment $250K

Fees

Initial Franchise Fee $40K
Average Franchise Fee $40K
On-Going Royalty 5-5.9%
Average Royalty 5%
Advertising Fee 5%

Site Information and Requirements

Average Number of Full-Time Employees N/A
Average Number of Part-Time Employees 0
Space Needs (in square feet) None
Preferred Site Types Free Standing Building, Storefront, Strip Center, Regional Mall
Encourages Conversions No
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth N/A
General Business Experience N/A
Specific Industry Experience N/A
Formal Education N/A
Psychological Profile N/A
Personal Interviews N/A
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Terms of Contract

Term of Initial Contract 20
Term of Renewal Period N/A
Passive Ownership? Allowed, but discouraged
Area Development
Agreements?
Yes, for 1 year
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 27
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, All Countries
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Request Information for Baskin-Robbins

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