Choice Hotels International
- Choice Hotels International, Inc.
- CHH
10750 Columbia Pike
Silver Spring, MD 20901-44
-
(800) 547-0007
/
(301) 592-5000
- (301) 592-5058 (Fax)
Choice Hotels is a leading hotel franchisor with over 65 years experience in developing brand concepts and services that are designed to optimize hotel performance. Our single focus is on the return on investment for our owners and growing our brands strategically. Brand concepts include Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and our new hotel membership program, Ascend Collection. We offer brands for conversion and new build opportunities. * Source of operating units data - applicable Franchise Disclosure Document dated April 1, 2010: Your fees/terms may fall outside the ranges listed. Please contact Choice Hotels at (800)547.0007 to receive the latest Franchise Disclosure Document for the brands that you are interested in or visit choicehotelsfranchise.com for more details.
Franchisor Background
Year Established: 1941
Franchising Since: 1941
Operating Units
| Franchised Units |
6,125 |
100.0% |
| Company-Owned Units |
3 |
0.0% |
| Total Operating Units |
6,128 |
100% |
Geographic Distribution
| USA |
4,908 |
81.3% |
In 50 States
|
| Canada |
280 |
4.6% |
In 10 Provinces
|
| International |
847 |
14.0% |
In 31 Foreign Countries
|
| Total |
6,035 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
| Density |
Units |
| Texas |
395 |
| California |
370 |
| Florida |
257 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
Yes |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
1,556 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
Yes, Indirect |
Marketing Support
| Co-Op Advertising |
Yes |
| National Advertising |
Yes |
| Regional Advertising |
Yes |
| Local Advertising |
Yes |
Ongoing Support
| Central Data Processing |
Included |
| Central Purchasing |
Included |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
N/A |
| Inventory Control |
Included |
| Franchisee Newsletter |
Included |
| Regional or National Meetings |
Yes, at additional cost |
| 800 Telephone Hotline |
Included |
Training
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Financial Requirements
Investment
| Minimum Net Worth |
Varies |
| Cash Investment |
$20-30% Costs |
| Total Investment |
$2.3-14.6M |
| Average Total Investment |
$8.5MM |
Fees
| Initial Franchise Fee |
$10-60K |
| Average Franchise Fee |
$0K |
| On-Going Royalty |
4.25-5.65% |
| Average Royalty |
0% |
| Advertising Fee |
2.5-3.85% |
Site Information and Requirements
| Average Number of Full-Time Employees |
Varies |
| Average Number of Part-Time Employees |
Varies |
| Space Needs (in square feet) |
Varies
|
| Preferred Site Types |
Free Standing Building
|
| Other Site Types Allowed |
New Construction Sites |
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
Yes |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
4 |
| General Business Experience |
4 |
| Specific Industry Experience |
4 |
| Formal Education |
2 |
| Psychological Profile |
1 |
| Personal Interviews |
1 |
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Terms of Contract
| Term of Initial Contract |
20 |
| Term of Renewal Period |
N/A |
| Passive Ownership? |
Allowed, but discouraged |
Area Development
Agreements? |
No
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
No |
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Expansion Plans
| Projected New Units Over Next 12 Months |
N/A |
| USA |
Yes, All United States |
| Canada |
Yes, All Canada |
| Overseas |
Yes, All Countries |
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